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ICC
As the tallest building in Hong Kong,
ICC would become another iconic
building in Hong Kong or even from a
world perspective. The challenge was
to create the ICC as not just a new
building but a symbol of the new era;
the new financial centre (district) in
Hong Kong. Our job was to create that
new aspiration particularly for MNCs
and those from the financial sector to
set up their headquarters at the ICC.
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