HARVEY NICHOLS

Havey Nichols menswear has been under

fierce competition the few previous

years when their key competitor has been

expanding and in vesting big ger budg ets

to promote their menswear. Every season

comes, apart from in-store display, the

success of each season’s sales rely very

much on how their consumers' response to

these catalogues: consumers pretty much

would decide upon what they see and feel

from these catalogues to decide how and

where they would spend that season. ....