New World Development Company’s

new premium serviced apartments in

Happy Valley showcasing their

dedication to The Artisanal Movement.

The challenge was to create standout

against the plethora of serviced

apartment offerings in Happy Valley,

Causeway Bay, Wanchai and Hong Kong

in general. Oneinzero crafted a uniquely

compelling identity and communications

campaign to appeal to the core target of

bohemian urbanites.